They liked the outfit, not the item
A photo of a styled look gets the attention, and then the shopper has to ask which pieces are in it and whether they are available — three messages before anything can be bought.
Fashion & apparelPeople buy the look.
People buy the look.
Then they buy the size.
Apparel sells on styling and returns on fit. Group your pieces into looks a shopper can buy in one go, publish the measurements that stop the wrong size leaving your shelf, and keep a real count of every size you actually hold.
- Sizes
- One product per size, counted
- Looks
- Categories as lookbooks
- Fit
- Measurements on the page
Where it goes wrong
The three ways an apparel sale dies.
None of them are about the clothes. They are about what the shopper could not find out before deciding.
Nobody knows what "medium" means
Sizing differs by maker and every shopper knows it. Without the actual measurements on the page, half of them will not risk it and the other half will send it back.
The last one sold twice
When a size run lives in a caption, the size 12 you sold this morning is still for sale this afternoon — and the second buyer finds out after they have paid.
One photo, four products
A look you can actually buy.
Point at the pieces in a styled shot and each one resolves into a real product — its price, its stock, and whether the size you want is still there. This is how a category page earns its place.
Four products · one category page
In this look
Emerald wrap dress, size 12, ₦45,000. 3 left in this size, and that number falls when someone buys one.
A working model of a shoppable look. Colour blocks stand in for photography until real shots are set.
How it is set up
A working apparel store, configured.
Six settings that do most of the work for a clothing shop.
- A product per size
- Publish “Emerald wrap dress · 12” as its own product with its own stock count. Every size gets a real number that falls when it sells.
- Categories as looks
- Group pieces into a collection page a shopper can browse as an outfit rather than as a grid of unrelated items.
- Measurements in the specifications
- Bust, waist, hip, length, and the model’s height and size. It is the single highest-value block of text on an apparel product page.
- The photo library, reused
- One shot backs the size 10, the 12 and the 14 — it is stored once and counted once, however many sizes point at it.
- Delivery zones you actually cover
- Name the areas and set a flat fee for each, so the total is settled before payment instead of negotiated at the door.
- Reviews with your reply under them
- “Runs small, size up” from a real buyer sells the next unit and prevents the next return. Answer it on your own product page.
What it runs on
The parts doing the work.
A trade page is only a way of arranging these. Here are the three this one leans on hardest.
Other trades
Selling something else?
- Beauty & cosmeticsShades that each carry their own stock, bundles that lift the basket, restocks you can see coming.
- ElectronicsSpecifications a buyer can compare, and money held until the box is in their hands.
- Food & drinkAreas you actually deliver to, priced before checkout, with the timing said out loud.
- Home & livingBig items, honest dimensions, and a delivery arrangement agreed before the money moves.
- Handmade & craftsMade-to-order without the guesswork: honest lead times and a queue both sides can see.
- Multi-store brandsSeparate shops, separate wallets, separate books — under one login.
- EnterpriseVolume, limits set with you, and books that prove themselves every night.
Put one look up properly.
Pick a template, publish a collection with its sizes and measurements, and send the link instead of the photo.
Free to start · No card required