The second sale
is the cheap one.
Every order builds a record: who bought, what they bought, where it went, what they saved for later and what they said about it. That record is the difference between a shop and a shop with regulars.
- Accounts
- Optional for buying
- Kept
- Orders, addresses, wishlists
- Reach
- Coupons and newsletter
What changes
You already met them once.
In a chat shop, a returning customer is someone you vaguely recognise and have to ask everything again. Their address, their size, what they bought last time — all of it re-collected, every time.
Without it
- Delivery address asked for again on every order
- No idea who has bought from you twice
- Reviews live in someone else’s comment section
- A discount is a number you agreed to and forgot
With Traxease
- Saved addresses, chosen at checkout in one tap
- A customer list, with what each of them has spent
- Reviews on the product page, with your reply under them
- Coupons with real limits, enforced by the server
Watch one form
A customer, assembled from what they did.
Scroll and watch a single shopper build up from real events — an order, an address, a saved item, a review, a coupon redeemed — into the record your store keeps.
What they did
0 of 6
- A shopper arrives knowing nothing about you, and you know nothing about them. Deal the first visit.
What you keep
- Customer
- —
- Account
- —
- Saved address
- —
- Orders
- —
- Lifetime value
- —
- Wishlist
- —
- Reviews
- —
- Coupons used
- —
Every row here is filled by something the customer does, not by a questionnaire at the door.
Every field shown is one the platform genuinely stores against a customer.
How it works
What an account is actually for.
Not a gate in front of the sale. Hover a step to follow the thread from a first order to a second one.
Buying never requires signing up
A shopper can fill a cart and check out as a guest. Accounts exist because they are useful afterwards — order history, saved addresses, wishlists — not as a toll on the first purchase.
Addresses are saved, not re-typed
A returning customer picks a saved address instead of typing it again on a phone keyboard. Fewer fields at checkout is the least glamorous and most reliable way to lose fewer sales.
Reviews are yours to answer
Reviews sit on the product page where they help. You can reply publicly and control visibility — so feedback is a conversation on your own storefront rather than a comment thread you do not own.
Coupons are enforced server-side
A code carries its own window, usage cap and minimum spend, all checked on the server at checkout. A discount cannot be extended by sharing the code further than you intended.
Specification
What is kept against a customer.
The whole record, and who can see it.
- Account
- OptionalGuest checkout is fully supported
- Order history
- Per customerWith receipts and tracking
- Addresses
- Saved and reusable
- Wishlist
- Per customerSaved items across visits
- Reviews
- On the product pageVendor reply and visibility control
- Coupons
- Window, usage cap, minimum spendEnforced on the server
- Newsletter
- Subscribers and campaignsWith unsubscribe honoured
- Visibility
- Your store onlyScoped at the database, like everything else
- Portability
- Your customer list is yoursExportable from your dashboard
Pairs with
None of this works alone.
Each capability assumes the others exist. These three are the ones this page leans on most.
Turn one order into a customer.
Accounts, wishlists, reviews and coupons are on every plan. They start working with your first sale.
Free to start · No card required