One listing, eight stock levels
When a range is a single post, nobody can tell which shades are left — so every order starts with a question and some of them end with a refund.
Beauty & cosmeticsEvery shade is a product.
Every shade is a product.
Every product has a number.
Beauty sells in shades and repeats on refills. Give each shade its own page, its own photograph and its own stock count — then let the shop tell you which two are carrying the range and which one keeps running out.
- Shades
- A product each, counted
- Bundles
- Sets and coupon codes
- Repeat
- Wishlists and customer history
Where it goes wrong
A range is harder to sell than a product.
Eight shades is eight inventories, eight photographs and eight different rates of selling out. Run it as one listing and all of that becomes invisible.
The bestseller runs out unnoticed
Two shades usually carry a range. Without a per-shade count you find out the popular one is gone when a customer tells you.
Refills are chased, not received
Beauty is repeat business, and repeat business needs a record of who bought what. A chat thread is not that record.
Move through the range
Eight shades. Eight honest stock counts.
Slide across the range and each shade resolves into its own product — its own photograph, its own price, its own count. The two that are nearly gone are obvious at a glance, which is the entire point.
Velvet matte lipstick
8 products
Clay and Cocoa are nearly gone. As one listing with a single count, you would find that out from a customer.
Its own product page
Velvet matte lipstick · 04 Cocoa
₦12,500
Only 1 left
- sku:
- VML-04
- price_kobo:
- 1250000
- stock_quantity:
- 1
- category:
- "Velvet matte"
A working model. Each shade shown is a separate product record, exactly as it would be in your shop.
How it is set up
A working beauty store, configured.
Six settings that suit a range-based catalogue.
- A product per shade
- Name them consistently — “Velvet matte · 04 Cocoa” — so the range sorts itself and each shade carries its own count.
- A category per range
- The range becomes a browsable page, so a shopper compares shades side by side instead of scrolling a feed.
- Ingredients and use in the specifications
- Finish, coverage, volume, ingredients, skin type. Beauty buyers read this block, and it is also what stops the wrong purchase.
- Sets as their own product
- Publish a bundle as a single product at a set price. It is the simplest way to move a slow shade alongside a fast one.
- Coupons with real limits
- A launch code with a window, a usage cap and a minimum spend — enforced on the server, so it cannot outlive the campaign.
- Wishlists as a restock list
- What people saved and did not buy is the most direct signal you will get about what to order next.
What it runs on
The parts doing the work.
A trade page is only a way of arranging these. Here are the three this one leans on hardest.
Other trades
Selling something else?
- Fashion & apparelLooks that sell together, sizes that stay counted, returns that start with the measurements.
- ElectronicsSpecifications a buyer can compare, and money held until the box is in their hands.
- Food & drinkAreas you actually deliver to, priced before checkout, with the timing said out loud.
- Home & livingBig items, honest dimensions, and a delivery arrangement agreed before the money moves.
- Handmade & craftsMade-to-order without the guesswork: honest lead times and a queue both sides can see.
- Multi-store brandsSeparate shops, separate wallets, separate books — under one login.
- EnterpriseVolume, limits set with you, and books that prove themselves every night.
Put one range up shade by shade.
It takes an afternoon, and by the end of the week you will know which two shades are your business.
Free to start · No card required