Electronics

A spec sheet sells it.
Escrow closes it.

Nobody spends ₦300,000 on a device from a chat thread. They spend it where the specification is written down, the difference between two models is obvious, and the money is held until the box actually arrives.

Start free How escrow works

Specs: Structured, comparable
Trust: Card money held until delivery
Basket: Higher, so proof matters more

Where it goes wrong

High-value sales fail on doubt, not on price.

The bigger the basket, the more of the decision happens before anyone talks to you — and the more of it depends on things a caption cannot carry.

Two models look identical in a photo

The difference between the 128GB and the 256GB, or last year’s model and this one, is a specification. If it is not written down, the shopper assumes the cheaper one and is disappointed either way.

Nobody sends ₦300,000 to a stranger

At this price point the buyer is not worried about the product. They are worried about you, and no amount of reassurance in a chat fixes that.

The questions arrive one at a time

Capacity, warranty, what is in the box, whether it is original — asked individually, by every buyer, forever, because the page never answered them.

Put two side by side

The differences, highlighted.

Two products, their specification tables aligned, and every row where they disagree lit up. This is what turns a specification block from something a seller writes into something a buyer can actually use.

7 of 10 rows differ

Specification comparison between Aurora 12 and Aurora 12 Pro
Specification	Aurora 12₦420,000	Aurora 12 Pro₦540,000
Display	6.1" OLED, 60Hz	6.7" OLED, 120Hz
Processor	Octa-core 2.9GHz	Octa-core 3.2GHz
Memory	8 GB	12 GB
Storage	128 GB	256 GB
Rear camera	Dual 48MP + 12MP	Triple 50MP + 12MP + 10MP
Battery	4,300 mAh	5,000 mAh
Charging	25W wired	45W wired, 15W wireless
Ports	USB-C	USB-C
Condition	New, sealed	New, sealed
In the box	Handset, cable, pin	Handset, cable, pin

The difference between these two is 7 rows and ₦120,000. A buyer who can see that in one screen decides; a buyer who has to ask, waits — and often does not come back.

Built from the same structured specification field your products carry. Demonstration models.

How it is set up

A working electronics store, configured.

Six settings that suit a considered, high-value purchase.

Specifications as key–value pairs: Capacity, processor, screen, battery, ports, condition. Structured rather than buried in a paragraph, so it renders as a table a shopper can scan.
Features as short claims: What is in the box, what it does not include, whether it is sealed. The list that pre-empts every message you would otherwise answer.
Card checkout, held until delivery: The buyer pays into a hold rather than into your account. It is the single most effective thing you can offer at this basket size.
Compare-at pricing on real markdowns: A struck-through was-price is worth having when it is true. Set it on the products where it is.
Stock counts that mean it: One unit of a specific model is one unit. Track it, and the listing closes itself when it sells rather than taking a second order.
Delivery priced by zone: A ₦300,000 device and a ₦3,000 cable travel differently. Set the zones you cover and what each costs before anyone reaches checkout.